Our Founders

Yong Tze Yeong Mark
Master of Information Technology

Mark Yong begins his career in 1997 after graduating to work for two major Information Technology companies in Singapore, Landmark Pte Ltd & Fullmark Pte Ltd.

In 1999, he was in the Oil & Gas industry working in Australia for Smartgas Ltd. From 2000-2004 he understakes his Master Degree in Information Technology. At the same time, he works for a software development company in Australia, Smartsoft Pty Ltd. He works for them until 2009 and he decided to come back Singapore and started working for Primefield Group Pte Ltd as a project manager. In 2016, he is appointed as a chief executive officer and the company has grown rapidly since.

Mark is a highly disciplined individual and is focus on achieving his goals – “whatever it takes”. This can be seen when he is awarded the Company Best Physical Trainee in his basic military training with the Singapore Armed Forces. He also represents St Andrew’s Junior College as a school team rugby player and concurrently represent his college in inter-college chinese chess competition which he achieved significant success.

Mark currently holds a Bachelor Degree in Business majoring in management from Queensland University of Technology & a Master Degree in Information Technology from University of Queenland.

Lincoln Choo Kian Boon
B.Eng. (Hons – 2nd Upper Class) in Mechanical Engineering

Lincoln Choo is the Co-Founder of Primefield Group Pte. Ltd. Lincoln is instrumental in designing and implementing business strategies, plans, procedures and set comprehensive goals for the company’s performance and growth. He actively assists the Founder/CEO in fundraising ventures, participate in expansion activities and manage the relationship with partners and vendors.

Lincoln has over 14 years of experience in the real estate market and he leads a highly productive division of real estate salespersons. Besides leading a highly successful division, he has also personally transacted more than $200 Million in property sales and has successfully helped many of his clients in structuring their property portfolios with great success.

Lincoln is a highly self-motivated entrepreneur and possesses great leadership qualities and excellent interpersonal skills. He excels in interpersonal relationship and is able to inspire the team to perform to their best abilities. Lincoln served as a Commando Officer during his National Service with the Singapore Armed Forces. He excelled and was awarded “Platoon Best” and “Sword of Merit” in the Officer Cadet School (OCS) at SAFTI Military Institute, Singapore.

Lincoln currently holds a B.Eng. (Hons – 2nd Upper Class) in Mechanical Engineering from the University Of Glasgow, Scotland, United Kingdom.